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商业拍摄,尽管教课书里会给出各种解释,最基本的一点,无非是要达成与客户约定的目标。这种目标经常与摄影师本人对摄影的内在要求并不一致,也未必百分百与客户心理预期相合——这中间就存在着一种博弈,而最终在一种相对和谐的氛围中,双方形成了共识,某种平衡,那么作品就算完成了。
比起个人拍摄,商业作品常常显得有些过于规范,“营销”味道扑面而来,常常让资深影迷反感。但是,商业味道并非摄影的原罪——相反倒是其得以成立的重要依据。而在艺术手段上,如果摄影师处理得当,可以将营销味道降到几乎不可辨别,既获得客户的满意,又赢得旁观者的尊重。那么,恭喜,这摄影师大概可以称为“大师”了。
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